Fabletics is a company that is growing in a tremendous way, and much of this has to do with the marketing campaign that co-founder Kate Hudson has put in place. It is no surprise to see her on the website marketing things like leggings or activewear. Kate has also been seen and television commercials where she makes people laugh as she promotes this brand of athletic clothing for women.
The big-name marketing agency execs are actually getting a little worried about making profits because companies like Fabletics do not need these types of marketing agencies. What Kate Hudson, Adam Goldenberg and Don Ressler
have figured out is that there is a possibility to keep all data and marketing internal. There’s no real need to outsource this to ad agencies, and marketing professionals in advertising are getting worried about this.
Fabletics could certainly spell trouble for marketing executives, but it actually equates to a great amount of profit for Kate Hudson and her team. Fabletics is the type of company that Kate Hudson has been marketing for years, and people have become familiar with her face in the retail clothing arena. This is not another company with a marketing campaign that is created with fly-by-night models that nobody knows about. To the contrary, marketing has become handled by those people that are part of the internal structure of the company. Kate Hudson is one such person. She already has the celebrity factor that makes people recognize her instantly, and this makes her a valuable part of the marketing campaign for a Fabletics. There really is no need to get outside sources to work on marketing for this company. Fabletics has the ability to thrive without any outside forces in place.
The fact that this company is moving in this direction makes it more profitable. There are no external high dollar advertising cost for companies like this. When this type of outsourced advertising is cut out of the picture it equates to a lot more profit for companies like Fabletics. That may be one of the main reasons that the company is able to move fast, and Kate Hudson is making plans to open as many as 100 new stores.
There is a different type of energy that is surrounding Fabletics since Kate Hudson has committed to work on advertising for this brand. She has been able to get more people that were previously shopping on the website out to the stores. That is big news, but it is all a part of the growth that Fabletics has experienced as the brand evolves.
Kate Hudson realizes that there will be more opportunities for marketing to customers as more sales representatives promote the brand through the physical brick-and-mortar stores. Kate knows that the loyalty and VIP memberships can be promoted much better by people that are working at Fabletics. They can get the chance to talk with customers and see people face-to-face that are buying clothes on a regular basis inside of Fabletics.