Luiz Carlos Trabuco Cappi is probably one of the most modes CEOs that you’ve ever seen. With many photos of big-shot CEOs living it up with fancy cars, young women, yachts and mansions, it is surprising how quiet of a life that Luiz Carlos leads. He spends time with his family regularly, lives within his own modest means and he has a working class background. He is not the fast-talking executive like Donald Trump. He is rather soft-spoken, kind and analytical.
Luiz began his journey at the young age of 18 as a clerk at Bradesco. While attending University, he was also climbing up the corporate ladder during the 1970s. Once he graduated with his degree in philosophy, he had started to go into executive positions in the 1980s. Most notably, he ended up as a marketing director for the company.
Luiz Carlos Trabuco Cappi Is The Company’s New Bet
With the company’s competition merging into Itaú Unibanco, they company quickly needed a new leader. As the previous CEO had retired due to the company’s age limit, Luiz was chosen to lead the company against the new market leader. IT was also a time of economic strife in the country, meaning that revenues were at risk.
Amador Aguiar was the founder and had served the company for a long time prior to his death. During the early 1990s, Márcio Cypriano was chosen over Luiz Carlos Trabuco Cappi to lead the company since he was more of a senior member. Márcio had made many major decisions during his time as the company’s leader, including the acquisition of several other banks.
Luiz was considered the underdog in the executive board room. Perhaps his education had differed from others, who preferred financial degrees, but he still had a strong worth ethic that out-shined many others. Many of his business decision had also aided in the long-term outcome that had turned the company into the giant that it is today.
Once Márcio Cypriano had reached the maximum age of 65, Luiz was allowed to take the position. It was quite the undertaking to go for this job as the company had acquired so many assets and liabilities. Luiz’s strong will had made him reform the company into an ongoing competitive corporation to this day.
Marketing Reforms By Luiz
Back in the 1980s, Luiz’s position as a marketing director really changed the direction of the company. Amador had been shy around reporters so the bank was mostly left out of the mainstream news. When Luiz had gotten ahold of the head marketing position, he knew that the company must change direction to get into the eye of the common man. He had embarked on many PR campaigns and held relations with most of the Brazilian media outlets. This was one of the things that had contributed to Bradesco’s rapid growth during that time period.
About The Company Bradesco
Bradesco is the third largest bank in the country but it had been the largest at one point. The headquarters sits just outside of Sao Paulo in the suburb of Osasco. It is one of the most recognized ATM in the company as there are over 38,000 service units located in most grocery stores. In addition to banking, they also offer loans, pension plans, annuities and other services that a typical bank would offer. The bank does have somewhat of an international presence as they have branches in key locations like New York, Singapore and Hong Kong. They are also actively traded on the New York and Madrid stock exchanges.
Find more about Luiz Carlos Trabuco Cappi: https://www.youtube.com/watch?v=3xDktJglYEQ